Search Engine Optimization Training

A pioneer in Corporate Training

Key Features of Search Engine Optimization Course:

Master SEO advanced concepts – On page, Off page Optimization, SEO algorithms & more.

Learn Google’s popular tools like Keywords Trends and Search Console.

Get 360° understanding of planning and marketing a website.

Learn tips & tricks that ensures high SERP for businesses.

Become an Full-Stack SEO Expert

Learn Search Engine Optimisation (SEO) from the experts in the industry. SEO helps get visibility for relevant searches without spending on advertising. This organic visibility of your page ensures better quality and quantity of traffic to your website and eventually conversions. Our course is meant for fresher who wants to learn SEO and for experienced to refresh and upgrade their SEO skills. Become an SEO professional who can strategise on utilizing this critical marketing channel to drive a continual growth on your website. Gain insight into the on page and off page concepts of SEO and find out how you can use these individually or as a combination to improve the site’s metrics. Learn and master the many facets of SEO including keyword research, technical SEO, link building, analytics, and much more.

Siddesh hoogar - Digital Marketing Mentor

Siddesh Hoogar

Digital Marketing Mentor

₹25,000 ₹20,000 Inclusive Tax Apply Today!

Course Overview

Who can take this course..?

SEO knowledge is an essential skill to have for the marketing professionals who are in the marketing, research, media, entrepreneurs, and students aiming to make their career in this Digital Marketing field.

What you’ll learn:

  • Evaluate and improve your website’s SEO with our strategies.
  • Learn to apply On-page and off-page optimization techniques.
  • Learn Google’s popular tools like Keywords Trends and Search Console.
  • Keyword discovery, selection and validation with Keyword themes for SEO.
  • Complete a competitive analysis on a webpage.
  • Build backlinks to your website at scale to increase your website’s visibility on the search engine results page.

Skills you will gain

  • Search Engine Optimization (SEO).
  • Keyword Research Marketing.
  • Content Writing and Marketing.
  • Website audit documentation.
  • Technical SEO.
  • Competitive Analysis.

Benefits of taking SEO course:

SEO course is the most in-demand digital marketing skill according to Smart Insights and cmo.com. There are more than 25,000 SEO-related jobs worldwide (source: Indeed.com), including:

  • SEO Manager.
  • SEO Specialist.
  • SEO Analyst.

Course Curriculum

a) How SEO can help improve business
b) How Search Engines works
c) What is SEO
d) Key audiences for web site
e) What affects rankings
f) Four dimensions of SEO
a) What is On-page Optimization
b) Keyword Research with Google Keyword Planner
c) How to select Domain Name?
d) Page Naming {URL Structuring} and Folder Naming
e) Image Naming, Image Title and ALT Tags Creation
f) What are Meta Tags – Description, Keywords, Author, Country, Robots
g) Redirection Tags
h) Headings Tags {H1 to H6}
i) What is Content Writing?
j) SEO Friendly Content Writing {Insert keywords in content}
k) Anchor Text, Link Title
l) Robots.txt file use and creation
m) HTML Sitemap creation
n) XML Site Map Creation
o) ROR text sitemap
p) Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
q) Why is Alexa Rank Important?
r) Alexa Integration
a) What is Off Page Optimization?
b) Outbound and inbound Links
c) Why backlinks are important?
d) How to get backlinks?
e) Difference between follow and no follow backlinks
f) What is Google Page Rank?, How to increase Page Rank?
g) Search Engine Submissions
h) What is Off Page content writing?
i) Directory Submissionso Article writing and submissions
j) Press release writing and submissions
k) Types of link building
l) Google’s Disavow Tool
a) What is Search Engine Compatible Site Architecture?
b) Elements of Site Architecture That Impact Search Ranking
c) Domain
d) Directory Structure
e) File Naming
f) Page File Extensions
g) Navigation Menus
h) Multiple Entry Points
i) Heading Tags
j) Robots META Tag
k) Robots Exclusion Protocol (Robots.txt File)
l) Error Trapping
m) Site Maps
n) Cascading Style Sheets (CSS)
o) Server Side Includes (SSI)
p) Remaining Site Architectural Elementso Benefits of Search Engine Compatible Site Architecture
a) Keyword-Rich Body Text
b) Text Heavy Home Page
c) SEO Copywriting
d) Heading Tags
e) Build Your Copy Around Your Keywords
f) Text Links
g) Advantages of Text Links
h) Navigation Menus
i) Link Title Attributes
j) Assignment 1 (Tutor-Graded)
k) Lesson 4 = Dynamic Content
l) What is Dynamic Content?
m) How Dynamic Content Impacts Search Engine Compatibility
n) Optimization for Dynamic Web Sites
o) Workarounds for Dynamic Web Content
a) Graphics and the Web
b) Graphic-Heavy Pages
c) Alt IMG Attributes
d) Graphical Navigation Menus
e) Navigation buttons
f) Image Maps
g) Drop Down Menus
h) Disadvantages
i) Accessibility
a) Introduction to Local Search
b) Local Search Ranking Factors
c) Optimizing Local Presence
a) Introduction to Site Audits
b) Content and Crawl issues
c) Sitemap
d) Robots.txt and Canonicalization issues
e) Information architecture
f) Internal link and Inbound link issues
g) On Page and Site Speed Issues
h) SEO Audit
a) How the Panda update changes SEO?
b) Penguin Update
c) Hummingbird Update
d) Mobile Friendly Update
e) Tracking SEO Performance

Testimonials

Srujana With no prior knowledge of Digital marketing, Debuglabs Digital Marketing Course helped me to understand all the basic concepts and enhance my interest in the marketing field. I have already enrolled myself in another course.

Swapna It’s a great learning experience with the concepts and the applications of digital marketing at Debuglabs. As an experienced marketing person, this course is really helped me to refresh what I learned before.

Tarun Debuglabs Digital Marketing Course is amazing and has all the latest trends in Digital Marketing included.

Revathi I really like the way, how the course is structured. You can learn lots of things. It was honestly a ton of good information.

Sonal Sai It was a very descriptive and detailed Digital Marketing course with all the practical sessions and case studies the course was well laid out to the students seeking out for it. A very useful subject and highly recommended.

Manasa Excellent course, with very interesting topics, contemporary examples and case studies, and a really good way of structuring the information.

Harsha Debuglabs has really helped me a lot in shaping my career in the Digital Marketing field. I have gained a great deal of exposure on various modules like SEM, SEO, PPC, Content Marketing, etc.

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